Euphoria
Euphoria targets gym users in order to maximise their efforts in and out of the gym, and help them reach their goals.
Brief
Euphoria targets gym users in order to maximise their efforts in and out of the gym, and help them reach their goals.
Target Audience
The main target is the existing gym go-ers. It requires a lot of dedication to completely utilise all the features of Euphoria.
Competitor analysis
It was important to see what competition apps were out there. I identified what apps were out in the market and noted down what features they were offering. Further down the line, this came in handy to figure out what our members needed.
Calorie counting
The key thing to any successful goal is calories. A complete tracking solution is able to suggest your meals with the remaining calories you have for that day.
Hydration counter
An optimal hydration level is key for the body to function. Set a goal, and track hydration easily throughout the day.
Workouts
Obviously, a workout logger is involved. The constant challenge to beat yourself showed 70% increased motivation.
Progress photos
Your progress stands as a key metric for motivation. Statistics show people who capture their progress have significantly better success rates.