Bacardi Fusion

Bacardi approached myself and Callum Lovekin for a duo attempt to help promote their new line, Bacardi Fusion. Here’s what we came up with!

Bacardi

The whole campaign relied on our very own VR bottles, and a smartphone.

Timeline

We're aware of needing to build awareness, and create hype for a successful launch. Here's what we came up with for the best success.

VR bottles

The bottle acts as an unlocker for the app to work. Sort of like a one time pass key. Every bottle has a unique use, which would mean endless fun!

Liverpool Street launch

One of the attempts at creating hype led to placing a massive bottle with a countdown in the middle of Liverpool Street station, where a lot of our audience commuted.

Website launch

With other methods in place to create awareness, our bespoke campaign will help inform our audiences for the launch, and provide valuable updates along the way.

Mobile app

Our mobile app unlocks various games associated to drinking. By law, we weren't allowed to promote people drinking.